Why I built Root
Why do we wait for a medical wake-up call to change?

I found myself returning to this question again and again, after watching health slowly become harder inside my own family.
As a child, you assume the adults around you will always be okay. It isn’t until you’re older that you begin to understand the weight of chronic stress, burnout, diabetes, cancer, and all the small decisions that quietly shape our health over time.
As I listened to mothers, one thing became impossible to ignore.
Almost every mother already knew what healthy looked like.
The gap was never knowledge. It was following through on the days when there was nothing left to give.
They didn’t need another meal plan, another article, or another app telling them what they should do.
They needed support that fit real life.
One thing came up more than anything else. Many of the mothers I spoke with had stopped believing it was possible for them. Not that better health was possible in general, but that it was possible for them, inside the life they actually have.
That is the part I most want to change.
Over the past several months, I’ve spent hundreds of hours in this space, speaking with mothers and researching the invisible barriers that make caring for their own health so difficult. Those conversations completely changed how I think about behaviour change, support, and what technology could be.
That’s why I’m building Root.
My hope is simple.
If we can help one mother care for her own health a little more consistently, the impact doesn’t stop with her. It reaches her family, the people around her, and the generations that follow.
I believe mothers deserve support that helps caring for their own health feel possible again.
That’s the future I’m building toward.
Paige
Founder, Root
- Built alongside mothers
- 90 conversations with mothers
- Pilot mothers shaping Root
- NEXT Canada

Free, 3 minutes a day, and Root is still in its first hundred mothers, so what you say shapes what it becomes.