New: ROOT Health is out on the App Store. Download it free

Clinicians, researchers, employers, community programs, advisors and investors

For professionals and partners

A conversational AI companion for mothers, working in preventive health on the gap between knowing what supports their health and actually doing it.

Tell Paige how you would like to be involved

Root is choosing its reviewers, advisors and partners now, while it is small enough that being involved still shapes what gets built. Leave your details and this reaches Paige directly.

Sent by Paige McFarland, operating as ROOT Health, Toronto, Ontario. paige@healthywithroot.com

Rather write your own? paige@healthywithroot.com

Where you fit

  • Clinicians and dietitians

    Root is building a small group of reviewers. What helps most is your read on what mothers see, and on where Root should stop and hand back to you.

    Join the reviewers→
  • Advisors and health experts

    Root is building its advisors and looking for research partners for the outcome study. The areas where that would help most are listed further down this page.

    Join the advisors→
  • Employers and insurers

    Root sits in the space between appointments, where most wellness plans have nothing. Whether that moves anything in your population is worth a short call and a scoped cohort with an end date.

    Talk about a cohort→
  • Funders and investors

    Root is at pilot stage and is seeking non-dilutive funding now: grants, awards and research funding. Say so and you will be kept up to date as it grows.

    Follow along→

Also talking with prenatal and postnatal programs, clinics and community organizations already trusted by mothers, about what continues after a programme or between appointments.

Who is involved

Root is building its team now. Reviewers and advisors are coming on board across the areas below, starting with nutrition, and the invitations are open.

  • Paige McFarland

    Founder, CEO

    LinkedIn→
  • Kayla McFarland

    Research and Scientific Advisor

    Medical student, Trinity College Dublin

Other initiatives working on women’s health that Root is connected to

  • LALF Foundation for Women’s Health

    LALF Foundation for Women’s Health

    Education, community and care across Canada, online and in person.

    lalf.ca→

Working on something in women’s health? Reach out about partnering with Root.

Who we are looking for

These are the areas where a conversation would help most.

  • Nutrition and dieteticsUnder wayReview what Root may say about food, and where it must stop.
  • Movement and physical healthOpenReview the exercise and movement content, and the referral path. Women’s health physiotherapy especially.
  • Mental health and the mental loadOpenReview how Root handles isolation, hard weeks, and when to hand back.
  • Medicine, across life stagesOpenPostpartum through perimenopause. Where Root stops, what it must route away, and what it should notice.
  • Behaviour change and study designOpenChallenge the model underneath, and whether the pilot can answer the question it is asking.

This is where we know we have gaps, not the limit of what is useful. If your work sits near any of it, that is worth a message.

The ripple

In most two-parent households, mothers report doing the meal preparation and the grocery shopping. When a mother changes her own health behaviour, the change does not stay with her. Household food environments, routines and defaults shift around her, and those defaults are what the rest of the household lives inside.

The unit of change is the household, not the individual, and the mother is the lever.

Root is not a clinical tool and makes no claim about outcomes. An outcome study is being designed now.

Get in touch

Whichever of the above you arrived for, one message is enough to start. Say which, and Paige will reply herself.

paige@healthywithroot.com